As a small business owner, solopreneur or freelancer, competitors abound as many businesses and individuals offer the same services or products you are offering. Providing value added services or products is not enough to stand out and get people connected to you. It takes a powerful personal and business brand to provide the proof of your character and competence. When this is evident, people will even lend their credibility to you so their circle of influence will refer others to using your services. You need to show sincere care and value towards others for them to sincerely care and value you.
Caring for and having a sincere interest in your current customer base gives you an edge over the competitors within your niche. This just makes good business sense. These customers trusted you or your company enough to already do business with you.